Style by Code
Core designed the identity for this Toronto based photography project. Style by Code is a daily documentary project of the people and neighbourhoods of Toronto. Style by Code is a unique project capturing the styles and locations of Toronto with beautiful photographs of its inhabitants. Intersecting fashion, photography, art, architecture and anthropology, Style by Code documents Toronto's diversity in terms of its people and communities. The trio of photographers primarily required a business card that instilled trust and gave a sense of authenticity to their project, to help alleviate the difficulty of approaching strangers on the street. Core created the Style by Code logo and wider branding that included a monogram (appropriate for the scale of the instagram icon, their primary social media outlet), a pattern reflecting the diversity of Toronto’s neighbourhoods and typographic treatments and colours for social media posts and correspondence.
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