In 2016, Core were tasked with creating the name and identity for Huddle.
Huddle are a service design and innovation consultancy, utilising design, psychology and business management to match organizational capabilities with human needs — producing service experiences that drive loyalty, recognition, and leadership.
The project comprised of name generation, logo design, sub-brand design (for HuddleU and Huddle Think Tank), as well as icons, illustrations, website banners, social media content and print collateral. When it came time to implement the brand online, we also offered consultation and assistance with the website design.
The lines of the logo are designed to adapt both in shape, but also in scale, reflecting interaction — both technological, but more importantly human. Like a unique human thumb print, the logo shifts and adapts making it’s distinctive mark on the application.