In 2017 Core responded to a request for proposal from TREC Education and won the bid to rename, rebrand and reposition the Canadian charity. After research, exploration and an extensive renaming process, the charity was renamed; Relay Education.
Relay is a fun organisation with a serious mission; delivering innovative, hands-on programs about renewable energy in classrooms & communities all across Canada. Relay creates systemic change for a greener future whilst fostering the next generation of renewable energy leaders.
Relay directly engages more than 15,000 students and adults each year. Relay’s mission is to educate, inspire and assist individuals and communities in building a 100% renewable energy future.
The name is a nod to several things; the generational handover of caring for the environment, transference of energy, as well as the switch of an electronic circuit. The logo is an ambigram and is designed to be read when spun 180°.
This identity was awarded a special designation in the 2018 Adobe
Government Creativity Awards.