Econo Petroleum
In 2015 we began a brand identity update for Econo Petroleum, a retailer and wholesaler of gasoline products. Econo is a family run business and was established in 1992. We were approached to redesign Econo’s brand identity to better reflect the companies values of dedication to their customers, and the pride they take in their work. The project was split into two phases over two years. The first phase of the project was branding, stationary and print collateral, and the second phase was rolling that out onto the gas stations, trucks and website. Services for Econo included; research, brand audit, strategy, logo design, visual identity system (typography, colour palettes, page layouts), sales sheets, stationary, trade show stands, presentation slides, social media, mock-ups & visualisations, website design, photography selection, and creation of a brand guidelines document. We also designed their trucks and refuel tanks as well as their gas stations; canopy design, pumps and MIDs.
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