Allenby Capital
In 2009, we were approached by Allenby Capital to create their brand identity. The AIM Nominated Adviser and Broker provides individually tailored financial solutions to help smaller businesses grow. Allenby required a logo that instilled trust and that could hold its own amongst their competitors. Allenby soon emerged as a respected leader in their industry, and as they grew from strength to strength their perception changed from trying to fit in with their competitors to standing out as a pioneer in their field, leading to a rebrand by Core in 2013. With a new focus on confidence we shed the traditional look and went with a contemporary style and a powerful mark that represented security, strength, and teamwork including the concept of being the ‘bridge’ for their clients transition into larger markets. We also redesigned Allenby Capital’s website as well as their monthly research document — turning it from a restricted PowerPoint presentation into a dynamic printed booklet and online PDF, helping them win ‘Best Research Award’ at the 2013 AIM Awards Dinner.
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