









Brand identity for BrainShape, a community-based, innovative resource about brainhealth & fitness for adults aged sixty and over. Their goal is to distill the saturated 'brain health' market into personally relevant, meaningful content. The aim is to have information that is both easy to digest and actionable. BrainShape’s mission is to build a community of individuals seeking inspiration to achievebrain fitness through creative and unique avenues found right on their doorstep.