Identity design specialists

Over a decade of graphic design expertise, supplied with a tonne of passion

Where creativity meets strategy
We're a Toronto-based design partnership with a focus on brand identity, graphic design and illustration. Core is comprised of Tom Ralston and Tim Reid, and together we create graphics that are striking, memorable and exceed expectations. Offering a bespoke collaborative process, we use our expertise to transform passion-driven projects, people, and businesses into successful brands.
We are most in our element when immersed in our clients’ world discovering how to tell their story, and share their values. We believe that great design is not just about beautifully crafted aesthetics but is also an essential strategic asset that helps transform businesses.
Our services include:
     •  Brand Strategy and positioning
     •  Naming, slogans and taglines
     •  Identity & logo design
     •  Visual identity systems
     •  Brand guidelines and style sheets
     •  Illustration, iconography & infographics
     •  Print collateral and editorial design
     •  Signage and wayfinding
     •  Packaging design
     •  Livery (uniform & vehicle) design

Tim Reid & Tom Ralston

You're in good company
Our clients are from many different industries, but our approach always remains the same; listen intently to their needs, research their markets, create a strategic brief defining their business objectives, and then pursue our unique design process to create practical solutions.

We have a strong belief in collaboration, co-ownership and have the desire to forge long lasting relationships based upon trust, mutual understanding and most importantly; results.

We have had the great pleasure to work with clients and companies of various scales ranging from solopreneurs to Fortune 500s. Below are a few of the companies and brands we have worked with.
Please feel free to reach out to with enquiries, discuss our services and our process, or to just say hi.