Abatis Group
Abatis Group is an organisation whose primary focus is professional residential and commercial contracting and design. Transforming visions into reality, Abatis Group produce beautifully functional spaces within any given budget — always providing exceptional care, value and service. Core was tasked with designing a fresh, strong and contemporary look for the brand. The logomark itself is a combination of the letterform ‘A’, as well as the spikes of a military abatis. The logomark symbolises the upward trajectory of their productivity and growth as a company. The custom typographic treatment shares the angles of the logomark, creating a subtle rhythm to the logo. The same angle is then translated into the pattern utilised on print collateral.
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