Abatis Group is an organisation whose primary focus is professional residential and commercial contracting and design. Transforming visions into reality, Abatis Group produce beautifully functional spaces within any given budget — always providing exceptional care, value and service.
Core was tasked with designing a fresh, strong and contemporary look for the brand. The logomark itself is a combination of the letterform ‘A’, as well as the spikes of a military abatis. The logomark symbolises the upward trajectory of their productivity and growth as a company.
The custom typographic treatment shares the angles of the logomark, creating a subtle rhythm to the logo. The same angle is then translated into the pattern utilised on print collateral.