Tara Noelle is a lifestyle and portrait photographer, specialising in ‘People, Life, Love and Branding’. Tara’s photographic style consists of an elegant, natural simplicity which she believes should 'Suggest many emotions regardless of their subject; in a way suggesting everything,
while revealing nothing’.
In 2014 when we met with Tara her visual identity had reached a point of over-experimentation, leaving her brand looking confused and fractured. Tara would send out packages that had different logos on different items of print collateral.
We were tasked with creating a visual identity and logo that matched
her elegant aesthetic, and united all her collateral. Core rebranded
Tara’s logo, business cards, letterheads, compliment slips and packaging,
so that it all worked as a cohesive collection.