Scotiabank Caribbean Carnival

Identity for the new face of Toronto’s long-standing and much loved celebration of multiculturalism, The Scotiabank Caribbean Carnival, Toronto. The event is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. The festival was founded in 1967 and attracts more than a million visitors each year. When approaching the rebrand, which was created under a new trademark, emphasis was placed on the updated name as well as Scotiabank’s title sponsorship.

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