The EatWell logo and brand was created for a specialist, high-end food delivery service offering nutritious and versatile meals, whilst also catering to specific dietary needs. With a focus on healthy ingredients and wider healthcare implications, EatWell strives to educate and inform as well as offering great tasting food. As EatWell covers several markets (nutrition and health, catering and food delivery, education) the logo had to be broad enough to represent them all, whilst conveying passion, enthusiasm, as well as happiness and healthiness. The logo combines lots of imagery including a smile, a hand, a fork, the sun over a field — all wrapped into the letter ‘e’.

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